FAQ
Below you’ll find some responses to frequently asked questions.
If you have a different question, then feel free to reach out to us directly.
Getting Started
We, and our email partner EcoSend, use energy-efficient, serverless technologies powered by renewable energy. Emails are optimised to be as ‘light’ as possible, and EcoSend offsets any remaining carbon costs through TreeApp and Tree-Nation. You’ll receive regular reports to keep you in the loop.
At Low Carbon Newsletter Co., we’re not just about sending emails – we’re passionate about sending low carbon emails that align with your values, and ours.
You can export your audience and campaign data directly from your existing account. Once that’s done, we’ll help you import everything into EcoSend with our free migration service.
If you get stuck, we’re happy to jump on a call and guide you through the switch.
We’ll guide you through updating your email sign-up forms, ensuring new subscribers go straight into your new system. We’ll also help refine your sign-up copy, craft a compelling thank-you message, and – if needed – help create a dedicated landing page to optimise your sign-up flow.
Your Newsletter
Yes – this is one of our strengths! With years of experience in content creation, editing and storytelling, we’ll work closely with you to understand your audience, tone of voice and overall goals. From there, we’ll develop a bespoke content plan that reflects your mission and values.
Whether you need help crafting full newsletters, refining existing copy, or just need a second pair of eyes to make sure everything reads well, we’ve got you covered. We can also advise on subject lines, calls-to-action, and content pacing to make sure your emails not only look good but land with impact.
Think of us as an extension of your team.
Yes – we’ll design and optimise your newsletter for low-carbon delivery, with accessibility and clarity at the heart. We don’t believe in gimmicks or bloated visuals – instead, we favour an elegant, clean, approachable aesthetic that enhances your message and makes reading your newsletter a pleasure, not a headache.
We’ll work within your existing brand guidelines – or help you develop a consistent visual language if you’re starting from scratch. This includes layout design, typography, colour palettes, image use, and tone of voice, all tailored to ensure your emails look great across devices and feel right for your audience.
That really depends on your audience and the kind of work you do. For many environmental orgs, a monthly update works well. If your work is more action-driven or news-focused, a weekly email might be a better fit.
We’re happy to help you find a rhythm that suits your goals, your capacity, and your environmental commitments.
Welcome emails are often the most opened emails you’ll ever send. We’ll help you craft a warm, purposeful welcome – whether it’s a single message or a short series – to set the tone and build meaningful engagement from day one.
Account Access and Data
Not at all. While we’ll manage your account and newsletters, you’ll always have full back-end access.
We’re used to handling multiple accounts as an agency, but if you ever want to take the reins yourself, that’s absolutely fine – no hard feelings, no hassle.
Data security is a big deal – and we treat it that way.
Our mailing partner, EcoSend, has robust systems in place to keep your data safe, secure, and GDPR-compliant. Mailing lists, subscriber info, sensitive data – it’s all handled with care, respect, and a firm commitment to privacy.
Absolutely. We can help you optimise your email delivery through smart segmentation – grouping your audience based on interests, behaviours, or demographics to make sure the right messages reach the right people.
Impact and Performance
Yes! EcoSend maintains high deliverability standards, giving your emails the best chance of landing where they should.
We also avoid spammy tactics, focusing instead on thoughtful, well-crafted emails your audience actually wants to read.
Plus, by being part of a community of ethical, purpose-driven organisations, your sender reputation gets an added boost.
Absolutely. You’ll get clear, easy-to-read analytics on everything from open rates to click-throughs.
We’ll help you interpret the data, reduce digital waste, and ensure every email supports your organisation’s long-term impact.
Payments and Guarantees
We prefer working on a retainer basis – it gives us the headspace to focus on what really matters.
That said, if it’s easier for your organisation, we’re happy to invoice monthly instead. Just let us know what works best.
We’re confident in our work – but if you’re not completely satisfied within the first month, we’ll give you a full refund. No fuss, no awkward questions.
We’ll even support you in exporting and relocating your mailing list, because we’re here to support your mission, wherever that may take you.
Growing Your Audience
Growing your list isn’t about chasing numbers – it’s about forming genuine connections with people who care about your mission.
We focus on purposeful growth through transparent sign-up forms, valuable content, and respect for your audience’s privacy.
We also believe in the “magic threesome”, when your website, social media, and newsletter work together in harmony – that’s where the magic happens.
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Every week we scrape the newsletters of enviro agencies and orgs to help get you connected.